The Quiet Fight of a Small Business

This week, my heart feels heavy.

Salt Therapy Wellness Centre in London has closed its doors after 15 years. Fifteen years of holding space, supporting health, and building community - gone in the quiet way these things so often end for small businesses. No big headlines. No sendoff. Just the echo of what was.

And I felt it. Deeply.

Because this could be any of us.

Running a small business, especially one rooted in wellness, is both beautiful and brutal. It’s long hours and hard choices. It’s showing up for others while navigating your own exhaustion. It’s the constant question: how do we stay seen in a world that often favours louder, flashier, bigger?

We aren’t backed by investors. We don’t have ad budgets in the tens of thousands. We can’t run 50% off sales every weekend and call it marketing.

But what we do have? You.

The people who choose to float with us. To sit in the salt cave. To shop small and slow. The people who read our stories, tell their friends, and believe in the value of something deeper.

This place, Balance + Tranquility, exists because of you. Not algorithms. Not flashy signage. You.

And while the news from Salt Therapy Wellness Centre stings, it also strengthens my resolve. To keep going. To keep building something rooted in care. To keep sharing the real stories behind small businesses like ours.

With gratitude,

Linda and the B+T team